Digital business
Compare platform, data and service-led business models.
China programme · Business
Business & Entrepreneurship in China
An applied immersion exploring digital business, e-commerce, new consumer behaviour, entrepreneurship and China market strategy through academic sessions, curated field study and a team-based innovation project.
- Best suited to
- Business, management and enterprise
- Core themes
- 5
- Formats
- 8–10 days
- Field study
- Subject to confirmation
01
What students examine
E-commerce
Map customer journeys, channels and ecosystem roles.
New consumer
Interpret changing preferences without reducing China to a single market.
Entrepreneurship
Test opportunity recognition and business-model assumptions.
China market strategy
Evaluate localisation, partnership and responsible-growth choices.
02
Learning outcomes
Analyse
Explain how context shapes a business model and route to market.
Compare
Evaluate contrasting customer, channel and partnership choices.
Question
Separate observed evidence from prior assumptions.
Design
Develop a team response to a market opportunity or challenge.
Communicate
Present a concise, evidence-based recommendation across cultures.
03
An illustrative eight-day rhythm
Arrival and orientation lead into academic framing, two or three structured field-study blocks, cultural interpretation, a project studio and a final presentation. This is a design pattern, not a confirmed itinerary. Candidate field-study organisations, cities and access are subject to confirmation.
Build around your outcomes